{"id":2,"date":"2011-07-23T11:22:27","date_gmt":"2011-07-23T11:22:27","guid":{"rendered":"http:\/\/www.radicaldog.com\/blog\/?page_id=2"},"modified":"2024-03-24T20:38:57","modified_gmt":"2024-03-24T20:38:57","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/www.radicaldog.com\/blog\/sample-page\/","title":{"rendered":"Postmortem: The Man with the Invisible Trousers"},"content":{"rendered":"<p>Greetings. I bring you interesting details about?<strong><a href=\"https:\/\/armorgames.com\/play\/10807\/the-man-with-the-invisible-trousers\">The Man with the Invisible Trousers<\/a><\/strong>, exactly 4 weeks in.<\/p>\n<p><b>100<\/b>?hours spent.<br \/>\n<b>$5180<\/b>?made.<br \/>\n<b>1.6 million<\/b>?views est. (My stat tracker had 7 days of downtime, while the game was on many front pages. So this will forever be +-100k views.)<\/p>\n<p>The Man with the Invisible Trousers is a fairly generic puzzle game. What&#8217;s unique is the presentation ? a funky noir, with a dynamic murder mystery plot, and some witty dialogue. If ever I want to sell myself as a writer or designer, this should be my resume; I dare say this game would have sunk like a stone if it weren&#8217;t for the presentation. (It has more glitches than I have fingers, and the character movement is rather slippery and messy. It&#8217;s an on-par game, nothing groundbreaking.)<\/p>\n<p>The important point with this game was that it was created quickly. I made a series of videos documenting my creation process, and though in general I was not able to put tons of hours in per day, the entire game was produced in 32 days and a mere 65 hours&#8217; creation. That includes all programming, art, and levels, plus time to commission a voice actor and a musician. (<a href=\"https:\/\/www.youtube.com\/watch?v=Lt5mdPD_vjo&amp;index=2&amp;list=PL507A1772CEA037A6\">Here&#8217;s the link to those videos.<\/a>) I got a lot of player feedback, and made some small but important changes, totalling 70 hours&#8217; work.<\/p>\n<p>I&#8217;d estimate that overall, I&#8217;ve put 100 hours into this game by now; advertising it to sponsors, implementing branding, and so on.<\/p>\n<p>The total profits of the game, to this point, are $5180. That is over $50\/hour, which is a fine professional salary, certainly very good for an 18 year old on a cheap laptop. (Which broke during the final stages of production, yay!)<\/p>\n<p><b>Here&#8217;s the breakdown:<\/b><\/p>\n<ul>\n<li>Primary:?<b>$600<\/b>, with CPMStar ads. Bidding was fair, but no sponsor seemed to have huge confidence in my game. Certainly, none of the bids I got had faith that the game would get the amount of views that it has.<\/li>\n<li>Nonexs:?<b>$2050<\/b>. I haven&#8217;t made much effort selling these, since I find them somewhat dull to sell. Maybe I&#8217;ll put my back into it, but to be honest, I prefer just getting on with Project X, or whatever it is that comes next.<\/li>\n<li>CPMStar:?<b>$2245<\/b>. This is where the main money has rocketed in. More on this in a moment.<\/li>\n<li>Kong rev:?<b>$285<\/b>. Good enough, and thanks goes to Porter, who encouraged me to put the API in just after the game front paged, while it was getting thousands of plays.<\/li>\n<\/ul>\n<p>Now, this is a generally good result. So, what were the good and bad sides?<\/p>\n<ul>\n<li>It got on the front page of tons of sites, really just crossing them off like a bingo card. Kongregate, Newgrounds, Armor, NotDoppler, and too many other smaller sites to list.<\/li>\n<li>Primary sponsorship was low; no single party put faith in it, besides myself. It only got an editor&#8217;s rating of 7, putting it below the majority of frontpage-worthy games. To be honest, this should have been easy to sell for $2000 or more, but for whatever reason, it just didn&#8217;t.<\/li>\n<li>It was a hit in the USA, and got the majority of its views in rich countries. What does that mean? Advertising revenue. From just over a million ad impressions, I got $2200 ? a CPM of $2.20. Good news for me!<\/li>\n<\/ul>\n<p>In total, FGL&#8217;s commission price was $110, from one sitelock and the primary. I feel FGL underperformed for me, and also underperformed for themselves; they earned their $110, but I am sure they could have earned $200-400 from this game. (I reported this, and basically got a ?Okay, we can&#8217;t do anything? response.)<\/p>\n<p>That said, I can&#8217;t complain too much; the game has been a success in the wild, regardless of all other factors. It was capable of being even more of a financial success if it had got a representative price in the initial bidding, but then the adverts had a CPM high enough to make it irrelevant. Ultimately, I&#8217;m very grateful that the public at large continue to enjoy my games.<\/p>\n<p>This will soon be my second game to hit multi-million plays, and my second with a primary sponsorship under $700. I think I&#8217;ve proven my consistent worth as a developer, and with any luck, I&#8217;ll be able to get much better prices in future.<\/p>\n<p><em>Update after 10 months<\/em><\/p>\n<p>Since this was written, the game has had a smaller long-tail than Slide Racing, but still a respectable amount, getting a thousand plays per day still.<br \/>\nRoughly?<b>3.9 million<\/b>?plays to date. My financial document states this has made nearly?<b>$5400<\/b>?so far, and it continues to make roughly $25 per month.<\/p>\n<p>Written April 5th 2011, last updated 23rd Jan 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greetings. I bring you interesting details about?The Man with the Invisible Trousers, exactly 4 weeks in. 100?hours spent. $5180?made. 1.6 million?views est. (My stat tracker had 7 days of downtime, while the game was on many front pages. So this &hellip; <a href=\"https:\/\/www.radicaldog.com\/blog\/sample-page\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":3,"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":402,"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/pages\/2\/revisions\/402"}],"wp:attachment":[{"href":"https:\/\/www.radicaldog.com\/blog\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}